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Airbnb: The Power of a Human-Centered Brand



Do you want to let a stranger sleep in your extra bedroom?

Many people thought Airbnb was a crazy idea, but Airbnb believed that its brand held a secret – it was human-focused.


Think about the traveling and the hotel experience before Airbnb. Pick a city, then pick a hotel. It might be a fancy hotel or a cheap hotel, but it probably feels like an office building or an airport.

What Airbnb realized is that people want something different. It’s captured in the company’s brand tagline “belong anywhere.” Belonging, having an authentic experience, is more important than individually bottled soap and shampoos.