Who's On Pole
F1 RACING APP: BRAND IDENTITY, UI/UX & MOTION
Who's On Pole came to us at the very beginning: no locked name, no visual language, just an idea for a racing app that didn't exist yet. We built it from concept all the way through to launch, with nothing to react to and nothing to fix. Just open road.
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​The brand needed to feel fast without feeling cold. Racing has so much heart in it: the drivers, the rivalries, the ritual of the flag drop. We didn't want an app that felt like a spreadsheet with a checkered pattern on it.
Built to feel like racing.
Client
Who's On Pole
Industry
Sports & Technology
Year
2025
Services
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Brand Identity
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UI/UX Design
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App Design
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Motion & Animation
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​Social Templates
We built a full identity and took it deep into product: UI for the whole app, visual systems for drivers, teams, tracks and flags, a welcome and logo animation, a coming-soon page and new-user flow, and social templates for launch. That’s the real work of UI branding: making a hundred different screens feel like they were born from the same place.
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UX/UI in collaboration with David Craig. Development by Goddess Culberston.
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