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About Us

Campfire uses strategy and research to mold your brand into a strong force within your industry.


We exist to drive profits, increase awareness, and provide custom, measurable results.



In order to be successful, we must get closely acquainted with your target market. Through research, we can apply design proactively. This is our discovery phase where we audit your marketplace, ask all the questions, determine your voice, tone and message, define your brand's purpose and finally outline your strategy. Campfire pledges to listen and apply strategy proactively.

• custom digital marketing strategy • marketing audit • voice and tone discovery • brand style guide creation • naming and tagline creation etc...


Investing in developing a professional brand image is just as important as your office space, your hosting provider, or anywhere else you invest to successfully operate your business.

…But what constitutes a professional brand image, and how do you go about setting it up? A brand must introduce itself and start on the right foot. Campfire pledges to strategically establish your brand across all platforms, digital, traditional, social, and otherwise to effectively communicate your message.

• social media account setup • website design and development • launch campaigns • email marketing • in-person marketing strategies etc...


The single most important aspects of successfully marketing a business is maintaining an impactful brand image. How your business interacts with the changing market is just as important as the products or services you offer. Campfire pledges to keep your audience engaged by implementing ongoing strategy and putting our services to work for you.

• custom strategy • visual style guides • logo design • naming & product design • graphic design • web design & development • social media setup

• planning • copywriting • printing • presentation and expo design etc...


meet the team

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Jenna navigates her journey as a creative and entrepreneur with endless curiosity for what could be. As an artistic chameleon, Jenna enjoys the perks of a variable visual style. While many designers confine themselves to one loosely defined look, Jenna embraces the many possibilities available for each unique brand. Campfire’s design portfolio illustrates variety and the ability to remain adaptable, thanks to Jenna’s willingness to stay curious. Jenna is a leader, woman entrepreneur, and dreamer. She believes the glass is half full, and we wouldn’t have her any other way.

Unlikely Design Tool: Wallpaper and rug scraps

Movie Set She’d Most Like to Live In: Wes Anderson’s Moonrise Kingdom

Past Life Gig: Sorceress/philosopher during the Hellenistic era, probably.

Jenna Shoop

Creative Director



Addison Williams

Though a seasoned marketing strategist and skilled technician, Addison brings a unique outlook to his expertise with his creative background. With a master’s of fine arts degree in creative writing and a master’s degree in copywriting, Addison has the skills to pay the bills, no matter the brand voice. He’s mastered the craft of reaching the perfect audience for any client through creating marketing campaigns for corporate, small business, government, and non-profit organizations. Addison is an Army veteran who got his start in this business by overseeing marketing and PR within U.S. Special Operations Command.

Favorite kids’ show: Octonauts

Notable Parlor Trick: Addison’s one-armed pull-ups are the best in the business

Nickname: “Hipster Hemingway” (as dubbed by non-hipsters who’ve not yet read Hemingway)


Jacqui Smith


Jaqueline Martinez Smith is a tenacious writer who tackles projects with the appetite of a voracious caterpillar, bent on consuming all the juicy stories she can find, until the story (not her) morphs into that ‘butterfly’ that stuns her readership.


Having grown up in a family of writers, architects and teachers, Jaqueline started out in totally the opposite direction, preferring to go into marine research, in an attempt to avoid following in the footsteps of those family members who went before her into literary and artistic fields of study.


She studied Journalism and Public Relations at the University of Technology in Cape Town, South Africa, and got her BA Degree in Communication Science. Jacqui went on to become a Corporate Journalist at Africa’s largest life insurance company, Old Mutual.


Her wanderlust took her to Thailand, where she has continued as a freelance journalist and writer. From her base in SE Asia, Jacqui creates copy and creative writing for the likes of Trendz Magazine in Cambodia and Expat Women in Bangkok.


As the editor and features writer for SAGBO Magazine, a small and medium enterprise publication that serviced entrepreneurs and small businesses, she learned how to produce effective articles that educate and inspire readers.  She has a keen interest in new business and business practices, and understands the landscape of the SME environment.


Pet hates: Mondays and self-righteous people

Favorite song: I don’t like Mondays - The Boomtown Rats

Passions: Writing, Chocolate and wine….in that order

Patrick Bennett

Lead Development Engineer

With over 10 years of experience as a software engineer and web developer, Patrick takes his job as a Computer-Human translator pretty seriously. He offers the perfect blend of pragmatic attention to detail and creative thinking, and in his non-Campfire time, he hones both by creating songs and visual art. Our development game is strong because Patrick harnesses his talent and pushes the innovative envelope. 

Song that makes him happy every time: The Sesame Street theme song

Finicky food fact: He can’t stand liver.

Parallel universe career: Intergalactic President. You can’t say he lacks ambition.

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