Jenna has spent over 20 years as a multidisciplinary creative director, designer, and storyteller with a love for building brands that feel deeply human. She's built brands through international ad agencies, internal teams and corporate structures. As the founder of Campfire Branding, she blends strategy, visual identity, and intentional design to help thoughtful businesses create experiences people genuinely connect with.

Inspired by camping, photography, nature, and the feeling of gathering around a fire, her work is rooted in storytelling, soul, and creating brands that feel lived-in, warm, and real.

When she's not leading Campfire and helping tell brand stories, she's around the campfire as far in the wilderness she can get. She loves bringing her pup Tallulah on a trail, cycling on back gravel roads and being her wild-woman self.

Mattie Rushing is a strategist, creative collaborator, and operations-minded thinker who loves helping meaningful ideas grow with intention. With a grounded, people-first approach, she brings clarity, organization, and thoughtful direction to every project balancing vision with the details that bring it to life.

Outside of work, Mattie feels most at home in nature, her hospitality businesses she's built around her love for coffee, exploring new places, gathering inspiration from everyday moments, and building a life rooted in curiosity, connection, and adventure.

Avery Centrella is a brand strategist and writer with a background in creative advertising, cultural insight, and consumer research.

With experience spanning agencies like BBDO and work across hospitality, food, travel, and lifestyle brands, she brings a thoughtful, curiosity-driven approach to storytelling and strategy. Her work blends research, creativity, and cultural immersion to help brands connect with people in meaningful, human ways.

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Outside of work, Avery enjoys traveling, exploring new cultures, and finding inspiration through food, conversation, and everyday experiences. She’s drawn to thoughtful storytelling, creative communities, and the kind of slow, intentional moments that help people feel connected to each other and to the world around them.

Jada Dreyfus is a designer and visual storyteller who loves building thoughtful brands with personality and heart. Through branding, content creation, and intentional design, she creates visuals that feel both clean and human — helping brands connect in ways that feel real.

When she’s not designing, you can usually find her painting, exploring outdoors with her husky Evva, staying active, or collecting inspiration from the little moments that make life feel adventurous.