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"Nothing here is trying to look old. It just is, and it's better for it."
Jenna Shoop
Founder & Creative Director, Campfire Brand Studio

KALUNA FARM RETREAT
Hospitality

Atlanta Beer Festivals
Events & Entertainment

GUMPY'S CLOSET
Retail & E-Commerce

hq hotels
Hospitality

Bear & Honey Candle Co.
Retail & Consumer Products

Folk & Fork Festival
Event & Entertainment
GUMPY'S CLOSET
RETAIL BRANDING + CURATION
Gumpy's Closet is the vintage shop I built for the part of me that never stopped digging through record crates and dusty racks. No client, no brief but the one in my head.
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Picture a saloon that got a disco ball in 1974 and never took it down: acid western, dusty light, swirl patterns and a grumpy little mascot grinning at the door.
Vintage, vinyl & good times.
Client
Gumpy's Closet
Industry
Retail & E-Commerce
Year
2025
Services
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Brand Identity
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Mascot & Illustration
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Retail Experience
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Styling & Photography
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Social Content


