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Gumpy's Closet was created to offer customers a shopping experience that's both stylish and approachable. Our branding approach focused on developing a cohesive identity that feels modern, engaging, and consistent across digital experiences, promotional campaigns, packaging, and branded materials while helping the business stand out in a competitive retail market.
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"Working with Campfire Branding was an incredible experience from start to finish. They took the time to understand our vision and transformed it into a brand that truly reflects who we are. Every detail felt intentional, and the final identity captures the warmth, authenticity, and natural beauty of Kaluna Farm Retreat. We couldn't be happier with the result."
Kaluna Farm Retreat Team
Founder, Kaluna Farm Retreat
KALUNA FARM RETREAT
Hospitality
Atlanta Beer Festivals
Events & Entertainment
GUMPY'S CLOSET
Retail & E-Commerce
hq hotels
Hospitality
Bear & Honey Candle Co.
Retail & Consumer Products
Folk & Fork Festival
Event & Entertainment
GUMPY'S CLOSET
RETAIL BRANDING + ECOMMERCE
Gumpy's Closet needed a playful yet polished brand identity that reflected its unique personality while creating a seamless shopping experience. Our goal was to develop a memorable visual identity that resonated with customers and brought consistency across every brand touchpoint.
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From brand strategy and visual identity to digital design and marketing assets, every element was crafted to create a fun, approachable, and recognizable retail experience.
Style with personality.
Client
Gumpy's Closet
Industry
Retail & E-Commerce
Year
2025
Services
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Brand Strategy
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Brand Identity
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Logo Design
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Visual Identity
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Marketing Collateral
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Website Design
