GoTo Foods
JAMBA + MOE'S SOUTHWEST GRILL: MENU, LOYALTY & LIFECYCLE DESIGN
GoTo Foods owns some of the most recognizable names in fast-casual. My work for Jamba and Moe's Southwest Grill lives in the gap between what a brand playbook promises and what a guest actually sees: a menu board, a loyalty app, an email they almost don't open.
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​For Jamba, that meant the Jamba Rewards identity, lifecycle emails from welcome to win-back, and seasonal in-store menu panels. For Moe's, it meant full in-store and digital menu systems built to read from six feet away and make forty items feel like an easy decision.
Made for the real world.
Client
GoTo Foods (in-house)
Industry
Restaurants & Food Service
Year
2026
Services
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Menu Board Design
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Loyalty Program Identity
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Lifecycle Email Design
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Point-of-Purchase
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Digital Menu Systems
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​Brand Playbook Systems
What both brands get is the same thing: a designer who can hold a national brand system in one hand and the reality of a single storefront or inbox in the other, and make sure neither one gets lost in translation. I worked directly from Jamba's 2026 playbook update and Moe's bold, dimensional brand typography so every panel, email and menu stayed current as the brands evolved.
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