Alongside Brilliant, the gallery shows a selection of other work from my time on The Brand Studio team, including Cox Mobile. All of it was created in-house at Cox Communications and is shown with full credit to Cox and my Brand Studio colleagues.
"The goal was to make fiber feel ownable, energetic and human."
Jenna Shoop
Senior Art Director, The Brand Studio at Cox
KALUNA FARM RETREAT
Hospitality
Atlanta Beer Festivals
Events & Entertainment
GUMPY'S CLOSET
Retail & E-Commerce
hq hotels
Hospitality
Bear & Honey Candle Co.
Retail & Consumer Products
Folk & Fork Festival
Event & Entertainment
Cox Brilliant Internet
CAMPAIGN CREATIVE + NAMING (IN-HOUSE AT COX)
As a Senior Art Director with The Brand Studio at Cox, I helped concept the winning campaign for Cox Fiber's push into fiber internet.
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The idea was to move fiber away from the cold, technical language that dominates the category and give Cox a way to talk about it that felt ownable, energetic and human, built around a glowing neon script treatment for "Brilliant."
Client
Cox Communications (in-house)
Industry
Technology & Telecommunications
Year
2022 – 2025
Services
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Creative Direction
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Naming
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Visual Identity
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Campaign Design
Brilliant, by design.
