The system holds up everywhere the brand shows up, from job site signage and vehicle wraps to business cards, apparel and print collateral, all documented in a brand manual the team can actually use.
"Every successful project depends on what connects each phase, from beginning to end. That's the brand."
Jenna Shoop
Founder & Creative Director, Campfire Brand Studio
KALUNA FARM RETREAT
Hospitality
Atlanta Beer Festivals
Events & Entertainment
GUMPY'S CLOSET
Retail & E-Commerce
hq hotels
Hospitality
Bear & Honey Candle Co.
Retail & Consumer Products
Folk & Fork Festival
Event & Entertainment
Carine, Inc.
REBRAND STRATEGY + IDENTITY
Carine, Inc. came to us with decades of experience and a strong reputation, but a brand that no longer reflected the sophistication, scale or evolution of the company behind it.
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We repositioned the brand around The Throughline: the expertise, coordination and relationships that connect every phase of a project. The identity pairs a bold, industrial language inspired by mid-century engineering with a more modern, confident point of view.
Built on The Throughline.
Client
Carine, Inc.
Industry
Aerospace & Engineering
Year
2026
Services
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Rebrand Strategy
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Brand Identity
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Logo System
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Brand Manual
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Signage & Vehicle Wraps
