This was full-service work in the truest sense: packaging for every vessel size and scent line, in-store signage that made the shop feel like an extension of the brand rather than an afterthought, and product and lifestyle photography that captures the candles the way they're meant to be seen, glowing and in use.
"There's something sacred about a candle. It's fire and scent and a little bit of ritual, and we wanted the branding to hold that: warm, a little wild, grounded in something older than trend."
Jenna Shoop
Founder & Creative Director, Campfire Brand Studio
KALUNA FARM RETREAT
Hospitality
Atlanta Beer Festivals
Events & Entertainment
GUMPY'S CLOSET
Retail & E-Commerce
hq hotels
Hospitality
Bear & Honey Candle Co.
Retail & Consumer Products
Folk & Fork Festival
Event & Entertainment
Bear & Honey Candle Co.
PRODUCT BRANDING + PACKAGING DESIGN
Bear & Honey came to us as a candle company that needed its whole world built. Not just a logo, but the entire physical experience: everything a customer touches, unwraps and takes home.
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We built the identity from the ground up around a bear-and-honeycomb mark, then followed it everywhere it needed to live: tin labels, wax melt packaging, hang tags, gift cards, shelf signage and product photography.
Crafted for cozy moments.
Client
Bear & Honey Candle Co.
Industry
Retail & Consumer Goods
Year
2020
​Services
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Brand Identity
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Logo Design
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Packaging Design
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Signage Design
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Product Photography
