Our process
How we guide brands to a more human-centered approach.
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discover
In order to be successful, we must get to know your audience. Through hands-on market research, we can apply design proactively. This is our discovery phase where we audit your marketplace, ask all the questions, determine your voice, tone and message, define your brand's purpose and finally outline your strategy. Campfire pledges to listen and apply strategy proactively from a human-centric perpective.
• Naming
• Voice and Tone Discovery
• Branding Consultation Sessions
• Strategy Consultation
• Brand Identity Creation etc...
Fuel
Investing in developing a professional brand image is just as important as your office space, your hosting provider, or anywhere else you invest to successfully operate your business.
…But what constitutes a professional brand image, and how do you go about setting it up? A brand must introduce itself and start on the right foot. Campfire pledges to strategically establish your brand across all platforms, digital, traditional, social, and otherwise to effectively launch your brand to the public.
• Social Media
• Web Design & Development
• Launch Campaigns (Multichannel)
• Email marketing
• Tradeshow Events
• Packaging & Labels
• Direct Mail
• Email Marketing
Build
This step is where we apply all research and ideation to work. Our team will work behind the scenes to create a custom strategy manual, brand identity and culture that mirrors your brand's unique story. We will present and guide you with our expert brand and strategy suggestions through this step, on to the next.
• Custom Brand Strategy
• Launch Planning
• Values and Mission
• Culture & Ethos
• Brand Identity Manual
• Style Guides etc...
Tend
The single most important aspect of successfully marketing a business is maintaining an impactful brand image. How your business interacts with the changing market is just as important as the products or services you offer. Campfire pledges to keep your audience engaged by implementing ongoing strategy and putting our services to work for you.
• Strategy as a Service
• Brand Management as a Service
• Graphic Design
• Naming & Product Design
• PPC
• Digital Ads
• Social Management
• Digital Marketing
• Copywriting
• Printing
• Presentation & Expo Design etc...
meet the team
Jenna Shoop
Creative Director
Jenna embarks on her journey as a creative entrepreneur, fueled by an insatiable curiosity for new possibilities. As an artistic chameleon, she the benefits of a diverse visual style unlike many designers who stick a single, loosely-defined aesthetic. Campfire’s design showcases her adaptability and variety, a testament to Jenna’s commitment to curiosity. A leader, woman, and dreamer, Jenna sees the glass as half full, and we wouldn’t want her any other way.
Unlikely Design Tool: Wallpaper and sample rug scraps
Movie Set She’d Most Like to Live In: Wes Anderson’s Moonrise Kingdom
Past Life Gig: Sorceress/philosopher during the Hellenistic era, most likely.
Strategist
SHAUN LORIA
Shaun is an educator, author, nonprofit founder, and entrepreneur dedicated to strategic thinking. His approach emphasizes positive impact and data analysis. With a master's degree in and a bilingual background, he takes pleasure in engaging with diverse audiences. When he's not at the Campfire, you can catch him reading, writing, or jogging without headphones.
deanna denis
Copywriter
Experienced across diverse media and disciplines, Deanna is a versatile creative inspired by writing styles. Currently, she admires Woot.com and Mailchimp for their humorous and relatable brand voices.
Her well-rounded background enables her to thrive in both analytical and creative realms when crafting copy, making her a valuable member of the Campfire team. In addition to copywriting, Deanna's expertise includes web/UX design, print design, and branding, with a strong emphasis on digital marketing. Her skills encompass Google management, Google Analytics, SEO & SEM, as well as traditional marketing strategies. Deanna is also a former art school owner, bringing extensive business knowledge to the creative.
Patrick Bennett
Lead Development Engineer
With over 10 years of experience as a software engineer and web developer, Patrick takes his job as a Computer-Human translator pretty seriously. He offers the perfect blend of pragmatic attention to detail and creative thinking, and in his non-Campfire time, he hones both by creating songs and visual art. Our development game is strong because Patrick harnesses his talent and pushes the innovative envelope.
Patrick's happy song: The Sesame Street theme song
Finicky food fact: He can’t stand liver.
Parallel universe career: Intergalactic President. You can’t say he lacks ambition.
