Campfire uses strategy and research to mold your brand according to your audience, but the most important task in identity is considering how humans can benefit from your brand.
Campfire knows brands are living, breathing beings with multi-faceted personalities. We're often described as therapists to you and your brand, identifying the essence and helping you communicate that to your audience.
Our process exists to increase awareness, and provide custom, measurable results.
In order to be successful, we must get closely acquainted with your target market. Through research, we can apply design proactively. This is our discovery phase where we audit your marketplace, ask all the questions, determine your voice, tone and message, define your brand's purpose and finally outline your strategy. Campfire pledges to listen and apply strategy proactively.
• custom digital marketing strategy • marketing audit • voice and tone discovery • brand style guide creation • naming and tagline creation etc...
Investing in developing a professional brand image is just as important as your office space, your hosting provider, or anywhere else you invest to successfully operate your business.
…But what constitutes a professional brand image, and how do you go about setting it up? A brand must introduce itself and start on the right foot. Campfire pledges to strategically establish your brand across all platforms, digital, traditional, social, and otherwise to effectively communicate your message.
• social media account setup • website design and development • launch campaigns • email marketing • in-person marketing strategies etc...
The single most important aspect of successfully marketing a business is maintaining an impactful brand image. How your business interacts with the changing market is just as important as the products or services you offer. Campfire pledges to keep your audience engaged by implementing ongoing strategy and putting our services to work for you.
• custom strategy • visual style guides • logo design • naming & product design • graphic design • web design & development • social media setup • planning • copywriting • printing • presentation and expo design etc...
What we do
All the components related to a product, service, company, or person is “brand identity.” Some of these items are the name, logo, tone, tagline, typeface, and shape that create an appeal. We provide unique and custom brand assets, accompanied with a brand manual or style guide.
Long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. Our strategy process results in an extensive manual guiding you to a more cohesive brand awareness.
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. We provide ongoing support with PPC, social management, analytics and copywriting.
meet the team
Jenna navigates her journey as a creative and entrepreneur with endless curiosity for what could be. As an artistic chameleon, Jenna enjoys the perks of a variable visual style. While many designers confine themselves to one loosely defined look, Jenna embraces the many possibilities available for each unique brand. Campfire’s design portfolio illustrates variety and the ability to remain adaptable, thanks to Jenna’s willingness to stay curious. Jenna is a leader, woman entrepreneur, and dreamer. She believes the glass is half full, and we wouldn’t have her any other way.
Unlikely Design Tool: Wallpaper and rug scraps
Movie Set She’d Most Like to Live In: Wes Anderson’s Moonrise Kingdom
Past Life Gig: Sorceress/philosopher during the Hellenistic era, probably.
Design Thinking Strategist
Gigi is featured as both an educator and designer through Climate Designer with 2 environmentally conscious project mentions, one of which won the 2019 International Design Award for 2020. She is passionate about research, psychology and strategy behind internal organizational culture, product design and brand design. Gigi believes in design and production for the better good contributing to environmental and societal change and adaptation.
Gigi is an advocate for "Slow Design". Recognizing how shorter timelines rarely consider environmental impact emphasized my dedication to Slower design. She considers a products entire lifetime rather than strictly reaching a profit quota. Merging how beneficial this timeline would be to brand image as well as environmental impact conceives a more considerate mass-consumer culture and in turn, yields longer lasting, less polluting, more efficient products for future generations to enjoy. Slow design is smart design.
If she could hang out with any cartoon character: Jerry from Tom & Jerry because he was always coming up with clever ways to avoid Tom.
If she could change places with anyone in the world: Leading Industrial Designer to the early iconic German brand: Braun, Dieter Rams. The way he thinks is so incredibly simplistic and future-forward his design has truly shaped the way the Product Design revolution took off in the early 60s. He's truly her icon.
If she had to delete all but three apps from your smartphone, which ones would Gianna keep?: Pinterest, Facebook Messenger and Spotify
Deanna is an innovative, creative copywriter/designer with a background in fine art and art education. She and her husband are currently living in Thailand on the beach and take long sunset walks when they need to brainstorm ideas. They both identify with the philosophy that one should always live first, work second. Deanna finds creative ways to turn work into play so she can continue to live her best life.
Deanna has experience with a vast array of media and disciplines. She is a multi-faceted creative inspired by various styles of writing. Woot.com and Mailchimp are her two favorite brand voices currently because of their use of humor and relatability. Her well-rounded background helps her to live in both an analytical and creative space when crafting copy which makes her an absolute asset to the Campfire team.
Deanna's skills aside from copywriting include web/UX design, print design and branding design, with a focus on digital marketing. This includes Google Adwords management, Google analytics management, SEO & SEM, as well as some traditional marketing efforts. Deanna is also a former owner of an art school, & well versed in the business end of the creative industry.
Lead Development Engineer
With over 10 years of experience as a software engineer and web developer, Patrick takes his job as a Computer-Human translator pretty seriously. He offers the perfect blend of pragmatic attention to detail and creative thinking, and in his non-Campfire time, he hones both by creating songs and visual art. Our development game is strong because Patrick harnesses his talent and pushes the innovative envelope.
Song that makes him happy every time: The Sesame Street theme song
Finicky food fact: He can’t stand liver.
Parallel universe career: Intergalactic President. You can’t say he lacks ambition.