S+L is a unique , young, and charitable skateboard company and sponsorship team. The personality that comes to mind is a young city dwelling male that wears vans shoes "solely". He is feircely independent, but cares about the value and advancement of his generation.
I have helped create this personality through the S+L brand. Using slight variations of the primary color scheme with shades and hues bring it back to the 90's style, although elevated to a fresh view. Natural woods, simple modern shapes and bold lines are attributes of this brand.