Your Logo is Only the Tip of the Iceberg. Dive Deeper to Speak Directly to Your Audience.

Updated: Apr 14, 2020

You’ve got this cool, new logo but nobody knows you. So, how can you reach those most important to your business' growth?

Reality check. Your logo is not your brand. On its own, a logo won’t speak to your audience.

Top business leaders know that brand building is more than your logo. The logo is a key element that could influence the visual perception of an audience. But top business leaders also know the logo is just the start. Branding is the foundation, the follow-through and the last impression.

Here are some of the branding mistakes you might be making: 

Not researching or understanding your audience

• Imposing your own opinions and preferences