Branding Vs. Brand Identity - What is the difference?

There’s a lot of misconceptions and the terms brand/branding, logo, brand identity are falsely put in the same basket like they were synonymous. It’s true that they all work together, but at its core they are different. You might see that some people try to be philosophical about all those terms and may seem like they are harder to understand than they actually are.
To have a solid business, you need to have stron