Brand Consistency: At what cost?

Updated: Sep 5, 2019

You know you have an effective brand when you’re making money, right?

-Unfortunately, this is incorrect.

It’s easy in this technology-driven age to create blog posts, advertisements, e-books, surveys and more to get recognition for your business. But to be considered an expert in your market and to stay there begs the question, “How do I keep my brand consistent?"

First, be aware of what your customers are noticing:

Clarity - The distinct value you’re offering must be clear to your customers

Trustworthiness - Your brand promises must be kept, and