GPPA stands for Georgia Professional Photographer's Association, and is based out of North Atlanta in Georgia. They were looking to update their branding to show that they had a place with the competing photographer's guilds and boost their membership numbers.
I wanted to show a strong tie to Atlanta, but keep in mind all of Georgia and what that means to someone recognizing the branding. A sans serif font that was strong and acedemic was used along with a serif classic font for copy body and smaller text.
University colors that show creativity and stength were used, and wide kerning with spacious layouts.